A Dubai lifestyle brand, in one Shopify store

FAMM’s tableware is made to be looked at closely, with colourful patterns, gold rims and gift boxes designed as carefully as the pieces inside. After starting the project with another local company, FAMM was looking for a partner that could build a store with the same quality and attention to detail as its products and its brand.

The store also had to carry more than tableware. FAMM is two companies under one name, the tableware business and FAMM Café, each with its own delivery rules, and a hair spa is on the way. More than 170 products had to be easy to find both by pattern, across almost 20 collections such as Dolce Vita and Sicilian Splendor, and by type, from dinner plates to 18-piece table trunks. Pieces that are not yet in stock needed a pre-order list that takes no payment, and the showroom in Dubai Investment Park needed check-in and RSVP forms for its events.

We built a custom Shopify theme around the products, in the brand’s own colours, with product pages that show each pattern, set and gift box in detail. Tableware, Café and Hair Spa sit side by side in the main menu, so the café and the spa can open in the same store when they are ready, each with its own delivery and legal terms.

Customers can browse by pattern through the collections or by piece, and the home page leads with the complete table trunks and the ready-to-gift sets. A wishlist, product comparison and reviews help them choose. Pieces that are not yet in stock go to a pre-order list that sends FAMM a request instead of taking a payment. For the showroom, the store has directions, a check-in page and an RSVP form for FAMM World events, and WhatsApp is one tap away on every page.

Customers in the UAE shop FAMM tableware and gift sets in AED, with free delivery above a set amount in Dubai and Abu Dhabi, and find the café, the spa and the showroom from the same store.