Objects, rituals and a journal, in one store

FÉH sells in editions, each with its own theme and objects, and publishes a journal around them. The store had to feel editorial rather than like a catalogue and still make buying simple.

We built the store on Shopify with a minimal, magazine-like layout, each edition with its own page, collections for rituals, incense and references, and the journal next to the shop. The store runs in English, Portuguese and Spanish.

Readers move from the journal to the objects of each edition and buy them in the same place.